Element Skateboards

Element Skateboards is an American skateboard company, founded in 1992 by Johnny Schillereff, that manufactures skateboards, skate parts, apparel, and footwear.

Branding

Illustration

Web Design

Project Overview

As the in-house Multimedia Coordinator for Element Australia’s Marketing Department, I was responsible for a diverse range of creative and technical tasks. One of my primary duties was designing the Australian version of the Element website, adhering to a well-established visual identity. In addition to this, I had the opportunity to exercise my creativity by developing key art pieces for seasonal launches, advertising campaigns, and even some garment artwork.

Web Design

I designed the Element Australia website based on existing brand and style guidelines, ensuring it maintained the look and feel of the American site while incorporating regional elements. Given Australia's distinct seasons and range releases, it was essential to create a unique site tailored to the local market.

Website

Branding & Identity

Australia has its own unique seasons and clothing range releases. To cater to this market, I designed various icons and logos specifically for the Australian audience. Additionally, I created key art pieces, such as the Nova collection artwork above.

Signage

In the Australian marketing department, we were also responsible for assisting in the establishment of other regional stores. For instance, I designed the signage for the flagship store in Dubai, adhering to Element's strong established guidelines.

Illustration

Working in a small team, my tasks frequently overlapped with other departments. For example, I provided artwork and graphics for the garment department. One notable instance is the personal piece I created in Photoshop (pre-AI), which was selected for use in the female Element clothing brand.