V8 Supercars

The V8 Supercars Championship, currently known as the Repco Supercars Championship, is a touring car racing category in Australia and New Zealand, running as an International Series under Fédération Internationale de l'Automobile regulations, governing the sport.

Branding

Illustration

Web Design

Project Overview

As the in-house graphic designer for V8 Supercars, I managed a diverse portfolio of visual projects. My role encompassed creating seasonal event art, directing overall design themes, and producing engaging social media and web graphics. This position allowed me to shape the visual identity of high-profile racing events while contributing to the brand's digital marketing efforts.

Bathurst 50th Anniversary

Design & Art Direction

Bathurst 50th Anniversary

Design & Art Direction

Bathurst 50th Anniversary

Design & Art Direction

I developed the design concepts and key art for the Bathurst 1000's 50th anniversary event. I presented three options, all of which were well-received and used for the event. One design, shown below, became a special limited edition, numbered print.

Concept Art

Working for V8 Supercars I developed many concept pieces, such as logo variations and art piece for the Ford Vs Holden event.

Sydney 500
The Final Ford Vs Holden

I led the design and art direction for the Sydney 500 event, 'The Final Ford vs Holden.' This project included creating key art, web graphics, and a large 3D signage display at Sydney International Airport. My work helped promote this significant motorsport rivalry, capturing fan attention across multiple platforms and emphasizing the event's historical importance

Gold Coast 600

I designed and led art direction for the Gold Coast 600 event. My work encompassed creating signage, developing web graphics, and overseeing the overall visual identity. This project showcased my ability to deliver a cohesive design strategy across multiple platforms, enhancing the event's appeal to fans and sponsors alike.